Media Kit

561K+ followers. 62M+ views.
Real builds, real audience.

Core audience: male, 25 to 54, predominantly US and Europe.

YouTube362K44.6M views
Instagram124K16.9M views
TikTok44K
In The Rough10K913K views
Facebook21.7K1.8M views (28d)

What one placement typically delivers: 71,712 views on a YouTube video, 21,046 views on an Instagram reel. Median over the last 12 months, so half do better. Lifetime totals above, except Facebook which publishes none.

Measured 22 September 2026Verified via YouTube Analytics API + Meta Graph API

About Jesper

Jesper is a Danish woodworker and maker who went from hobbyist to full-time creator in under two years. His content is storytelling-driven, built around workshop builds, outdoor projects, and honest craft rather than trends. That approach has earned a loyal, highly engaged global community of makers, DIY enthusiasts, and craft lovers.


Featured Videos

Proven performance. These videos show what resonates with the audience.


What the Audience Says

Real comments from real viewers. This is the kind of connection the content creates.

Came for drama, stayed for a genuine story

β€œI thought I was just going to watch my usual youtuber explaining how other youtubers and influencers were destroying houses pretending to be flipping... but I watched a youtuber destroy his house because it had to be fixed. Came for drama, stayed for a genuine story, and something of value was gained.”

@eslachance3,667

You made all that stress go away

β€œBeing a veteran going through a tornado of stress, depression and over worked/hardly paid the past couple of years, you made all that go away throughout this video. I have never heard of you before this video but you have now got a life long follower. Thank you for such inspiration, positivity and raw openness that you have shared with the world.”

@armyninjaz855238

90 minutes flies by

β€œSure. You see that hour and a half runtime and think, No Way! Spend the time! Spend the time!”

@michaelkraus59841,807

Curiosity to subscriber in one video

β€œI came because of curiosity, stayed because of the soundtrack and ended subscribing because of the quality. Nice woodworking.”

@cappellettof147

45 years in the trade, and this impressed me

β€œDude I have been a cabinet maker for 45 years, this is one of the coolest table tops I have ever seen, from a fellow craftsman, well done.”

@jimswanny1193160

Inspired me to start building

β€œI just wanna say this build inspired me to start building my own furniture, and I'm currently in the process of making my first coffee table. Much love man”

@soothingsounds178411

Core audience: male, 25 to 54, predominantly US and Europe.

Primary demographics across all platforms.

Gender

Male 88.6%

Female 11.1%

Age Distribution

18-24
6.2%
25-34
20.1%
35-44
25.6%
45-54
21.3%
55-64
16.2%

Top Countries

US
21.4%
DE
11.1%
GB
9.7%
FR
4.7%
NL
4.1%
CA
4%
AU
3.6%
DK
2.7%

Platform Breakdown


Brand Partners

Trusted by leading brands in tools, craft, and technology.

Ambassador for

Festool
Rubio Monocoat

Repeated collaborations

Bambu Lab
xTool
Milanote
BetterHelp
Navimow

Want to work together?

Reach out to discuss partnerships, sponsored content, or collaborations.

[email protected]